Marketing and Sales (CE Deep Dive)

How can a circular economy approach give your marketing and sales a competitive edge? How do you position and promote circular products that create value for people, profit, and planet? This fast-paced, four-week deep dive has been designed for marketing and sales professionals looking to adopt and showcase innovative circular approaches. Through interactive content, expert case studies, and a global community of learners, you’ll explore the evolving role of your function; from identifying opportunities to driving efficiency and achieving measurable results. 

Each week is structured around a key phase of a strategic marketing and sales plan, reimagined through a circular economy lens. We will take you on a journey to identify circular opportunities, mapping the linear and circular customer journey to uncover insights and unmet needs. You’ll learn how your business can benefit from a circular advantage - reframing traditional marketing and sales strategies to support circular innovation and storytelling. We’ll also guide you through putting a circular strategy into practice and coordinating an integrated marketing mix, all while measuring and scaling impact through data, KPIs and customer engagement to track and refine circular performance. 

This course has been designed for professionals ready to turn circular thinking into strategic action – it will be valuable for marketing and sales managers and mid-senior level professionals working in a marketing or sales role. This four-week course will provide you with tools and practical frameworks, insights from pioneering brands leading the transition to circular business models, a tangible plan to apply in your role and the confidence to lead the shift. Learn from and with your peers as you apply circular thinking to your brand, market, and industry.

This course is suited to:

Circular Economy Deep Dive: Marketing and Sales is a 4-week programme designed for mid and senior level marketing and sales professionals, business development strategists and other strategic decision makers who want to lead the way in circular economy practices. Our Deep Dive courses are designed for professionals who have previously completed our Circular Economy Masterclass or who already have an equivalent grounding in circular economy principles, and are ready to apply them in a specific functional area.

What will I learn?

• 4-week online format, designed for maximum flexibility.
• Collaborative and peer-driven learning, featuring live webinars, team challenges, and expert-led sessions.
• Access to industry leaders, with live sessions and hands-on support from our handpicked experts.
• Comprehensive support throughout your journey, from registration to completion and beyond.
• 6-8 hours of learning and engagement per week, with 1 live webinar, 1 expert tutor meeting and the rest a combination of self paced learning and weekly team challenges
• University of Exeter certificate of completion awarded at the end.