Less Plastic, Better Business

Amid a rapidly changing U.S. federal policy landscape and anti-Environmental, Social, and Governance (ESG) sentiment, many companies have backtracked on their sustainability targets and climate commitments. At the same time, numerous state and local governments have passed reuse ordinances and Extended Producer Responsibility (EPR) laws, advancing regional action towards waste reduction initiatives. This leaves companies in an unusual position of choosing whether to be proactive or reactive in their commitments to plastic reduction. Visionary business leaders are leaning into better business practices to weather the storm—and ultimately protect their bottom lines. 

On February 20, 2025, Plastic Pollution Coalition will be joined by three innovative founders to discuss their experiences in scaling small businesses that hold themselves to high standards of plastic mitigation. How do sustainable business practices help their companies maintain consumer loyalty and hedge against an uncertain regulatory future? Which challenges have they overcome, and which do they now face in creating safer products in plastic-free packaging?

Joining the discussion will be Danielle Del Sordo, Co-Founder, Pirani Life; Kate Jakubas, Founder, Meliora Cleaning Products; and Justin Wolff, CEO, JunkTheory. The webinar will be moderated by Aidan Maguire, Coalition Program Manager, Plastic Pollution Coalition.