Generative AI in Business

This course provides a broad overview of the fast-moving world of generative Artificial Intelligence (AI). You’ll learn how to recognise its potential, avoid the pitfalls and apply cutting-edge generative AI in your business.

Throughout the six-week journey, you’ll learn essential principles and strategies for integrating generative AI into organisational frameworks. You will explore key areas such as evaluating AI solutions, identifying opportunities and navigating challenges and risks – all with a focus on your own business context. Drawing on practical, real-world case studies week on week, you will learn techniques that will help you to stay ahead in a fast-evolving sector.

With expert guidance from University of Cambridge tutors every step of the way, you’ll build a strong understanding of the differences between generative AI, large language models (LLMs), machine learning, neural networks and other related technologies. By the end of the course, you’ll have developed a strategic deployment plan for generative AI tailored to your organisation’s unique needs and objectives.

Whether you’re looking to lead the charge on next-generation advancements or drive AI adoption within your organisation, this course will give you the insights and tools you need to harness the full potential of generative AI.