The Circular Advantage Toolkit: A New Framework for Marketing & Sales

Circularity belongs in your commercial strategy. Join ECCE & Clarasys to discover the Circular Advantage Toolkit - real tools, no jargon.

As circular economy principles move from strategic aspiration to commercial imperative, marketing and sales leaders face a defining challenge: how do you translate sustainability goals into customer value, revenue growth, and competitive advantage?

The Circular Advantage Toolkit - developed jointly by Clarasys and Exeter Centre for Circular Economy - offers a practical answer. Structured around four stages of commercial transformation (Identify, Position, Co-ordinate, and Measure), it provides the frameworks and tools to move from linear to circular go-to-market strategies.

Who should attend? This session is aimed at marketing and sales leaders, sustainability and strategy professionals, and academics with an interest in the commercial dimensions of circular economy transition.