Reaping the Benefits of PlantRich Diets: The Ten Point Plan

The goals of the Food Strategy as set by Defra, can be met if significant policy interventions are made to foster a transition to plant-rich diets. This would bring the nation’s food consumption in line with the latest and best evidence and build a food culture and system that is fit for the future. The Ten Point Plan proposes integrated measures to increase demand for and supply of domestically produced plant-based foods, with these policies working in combination to improve the nation’s health and ensure a just transition to a food system that boosts economic growth while protecting our environment. On the demand side, practical and proven policies will increase the desirability, affordability and accessibility of healthy plant-based foods, especially for people currently facing significant barriers to healthy eating. Simultaneously, policies to support the production, sustainability and profitability of plant-based foods in the UK will boost the farming industry and enhance our domestic food security. In both areas, wherever appropriate, ambitious, achievable targets should be set.