Lead the Conversation: Building Communication Strategies for a Sustainable NHS Future - Event Write-Up

The session kicked off with Jessica Farrow, Head of Communications & Insight at Halston B2B. Jessica emphasised the importance of crafting sustainable targeted messages for internal and external audiences. Highlighting success stories, achievements, and innovative solutions can inspire other trusts and foster knowledge-sharing across the healthcare system.

Next, Sam Taylor, Co-founder & Director of madeby.studio, shared valuable insight on incorporating sustainability into digital design strategies. Sam shared practical methods for minimising online carbon footprints and highlighted the economic benefits of adopting low-carbon practices in the digital realm. Did you know that internet use accounts for a significant portion of global greenhouse gas emissions (4.0%)? By prioritising sustainability, organizations can save money while minimizing their environmental impact.