How to Transform Commuting with Behavioural Science

Using proven psychological means, Beth will provide you with actionable learnings and real-world examples to enhance your sustainable commuting strategy. 

The workshop will touch on the following key pillars:

• Why you should care about about behavioural change.
• An exploration of behavioural frameworks and models covering type one (more unconscious) and type two (conscious) thinking. 
• Analysing the ease of car use and the sustainable alternatives, including how to engage with public transport. 
• The power of incentives for influencing change. 
• How to form new habits by altering culture and shifting perceptions around commuting.

Mark Hand, Sector Director at Mobilityways will also be demonstrating CommuteBoost, a new tool to enable you to easily incentivise behaviour change with customisable rewards. 

You will also get the opportunity to ask Beth your questions and get bespoke answers to your particular challenges.