Britain Talks Climate & Nature

The workshop combines findings from our updated Britain Talks Climate & Nature research with over 20 years of expertise in climate communications and engagement to help your organisation develop effective narrative frameworks and messaging for your audiences.

The workshop will include:

• An overview of the new seven British segments and the stories and messages that work across different audiences
• A deeper dive into key segments that you are engaging with or planning to engage
• Content tailored to your needs drawing on published and unpublished Britain Talks Climate & Nature data and insights
• Putting this into practice – developing stories and messaging you need for your work

 Message testing and narrative development

A comprehensive, evidence-based and affordable approach to resetting your organisation’s climate messaging. We will use Britain Talks Climate & Nature insights as the basis for drafting new narratives for you and then test them with your key audiences.

We can also help you identify trusted messengers— individuals and organisations – that different audiences trust to speak about climate and nature.

Through this process we will:

• Work with you to identify the key frames and topics you want to test, and draft messages and narratives together
• Work with you to identify your key audiences from the seven British segments design and facilitate workshops/focus groups to test the key messaging and narratives
• Present workshop findings alongside suggested new messages and stories for you to use

Following the development and testing of key messages we will conduct analysis on what resonates with which audiences and share the findings with you. These insights will inform our bespoke guidance and support, helping you to put our findings into practice.