Sustainable Marketing Foundations

Marketing is at the heart of our economy. It shapes how we spend, what we choose and how we think. Such influence, if directed effectively, has the potential to play a pivotal role in shaping a more sustainable future. This self-paced online course explores the sustainability crisis, the impact of marketing on our society and planet, and how to switch the narrative and embed sustainability into your strategies and campaigns.

This course delves into all aspects of the marketing ecosystem, from creative ideation and planning through to technologies and supply chains, exploring the opportunities within each stage to transition to more sustainable solutions. Through real-world case studies, examples of best practice and interactive materials, you’ll learn key concepts, from marketing’s footprint to the marketing brainprint and how marketing activity not only has a physical impact on the environment but can also shape societal attitudes towards the climate crisis.

Learn how to identify greenwashing and develop a considered approach to sustainability reflecting on the role you and your team play in influencing your organisation and transforming the markets in which you operate. This course equips marketers with the knowledge and practical tools to navigate the sustainability transformation and play a critical role in rewiring the economy and reshaping the narratives that underpin the current sustainability crisis.