The “Better” Choice: Making Low-Carbon Travel the Easy Option

For many travelers, sustainable choices still feel like extra work, a trade-off, or a costly decision. But what if the lowest-carbon option was also the easiest and most appealing?

This webinar explores how travel companies and destinations can redesign their experiences and marketing strategies to naturally nudge travelers toward climate-conscious choices–without requiring them to make a sacrifice. Our CEO, Paloma Zapata, chats with leading tour operators and destination marketing organizations who are removing the hassle from climate-friendly travel and making it the desirable option, including Shannon Guihan of The Travel Corporation, Michele Harvey of Butterfield & Robinson, and Susanne Andersson of Visit Sweden.

Watch the session to gain practical, real-world insights on how to make sustainability the better choice – not just for the planet but for travelers and your business. 

What You'll Learn

• How to seamlessly incorporate low-carbon alternatives like trains, cycling, and greener accommodations into itineraries–making sustainability intuitive and frictionless for travelers.
• How clear, transparent emissions data helps travelers easily identify the most sustainable options.
• How to position climate-friendly experiences as the default and higher-value choice through packaging, incentives, and messaging.
• How partnerships, bundling, and strategic pricing can lower costs and make sustainable travel more accessible.
• How to use emission targets and action plans to guide your efforts from start to finish.