Towards 30by30: Balancing nature and people

The Natural History Museum in London sits at a unique interface between world-leading science and engagement with a public audience of millions. As a holder of extensive biodiversity data and an honest broker of evidence to support policy, we aim to engage decision-makers both nationally and internationally in our mission to create advocates for the planet.

This policy brief is the result of new analysis by scientists at the Natural History Museum and has been developed through extensive consultation with UK and global stakeholders with interest and expertise in delivering 30by30. We hope it sheds fresh light on the 30by30 challenge, while offering a constructive new approach to ensure that both people and planet can thrive.