Potential Energy

People around the world and across the ideological spectrum are open to supporting solutions – but as we have seen time and again, they can also be pushed to oppose critical climate initiatives, leading to delays and backsliding.Since 2018, Potential Energy has developed rigorous, data-driven expertise on how people think about climate change and the policy solutions needed to address it — in the United States and around the world — through extensive research in more than 23 countries, over 3 billion ads served and measured, 160 analyses conducted, and nearly 2,000 hours of inpidual input and feedback.We publish our insights, train partners, and empower leaders at all levels to achieve meaningful progress.Our team creates and executes programs grounded in deep analytics and human-centered stories that increase support for action.