Closing the Information Gap: How to Harness the Power of Social Media

Despite mounting evidence of climate change’s health impacts, only 3% of climate-related content online mentions health — a striking gap given that social media has become a primary source of information for a growing share of the public. This disconnect leaves a critical narrative vacuum; one too often filled by misinformation or silence. This session explored how health professionals can close that gap.

How we communicate about climate change, health, and equity matters. In a crowded and increasingly polarized information landscape, health professionals and advocates have an important opportunity to connect with new audiences, tell compelling stories, and build trust around the health impacts of climate change. This four-part webinar series will provide practical strategies and tools to help participants communicate with greater clarity, intention, and impact.